The Store's widespread retail network is augmented by its sensitivity to local needs of consumers from all levels. The Store's product range traditionally comprises a larger proportion of basic necessities compared to luxury items. The Store has however progressed towards offering a wider range of products, in response to evolving consumer preferences. The range offers consumers basic products at reasonable price and good quality. In line with this, The Store has improved its range of branded items, which comes under the responsibilities of Merchandising cum Brand Development Division. The team develops both private labels as well as those product labels which are manufactured under license such as Institute, Hazard, Lentino, Modern Kids, Sun Baby, BTB, Hardy Amies, TSL, TSM, Mandolin, TST, Machine and Journal.